Wednesday, April 8, 2009

How Do We Cultivate A Diverse Garden Of Advocates?

ALS certainly gets the attention of a person, of a family, of a neighborhood, of a workplace, of a church, of a school whenever ALS strikes. How do we maintain that attention long after the person with ALS has died? How do we cultivate the attention of people who may never have seen ALS? How do we engage those with only a peripheral knowledge of ALS?

Do we have a garden with just one or two rows of lettuce that we keep replanting every 3-5 years?
Do we need a more varieties of crops?
Do we need a bigger garden?
Would we embrace tomatoes and corn and potatoes and parsley and even zucchini?
Can we make room and care for a few hundred acres of soybeans?

Will our legislators hear a more actionable message if it comes from a far more diverse constituent base?


ALS Grumpy said...

Unfortunately, the garden seems to be planted with mushrooms, covered with manure, and kept in the dark.

Sleepy said...

The for-profit world and the political world have learned that you need to cultivate the broadest, most diverse group of advocates possible in order to be most effective.

We need to learn from them.