There are a lot of famous people who have died from ALS.
There are a lot more famous people who have lost parents to ALS.
How about a nice poster/ad with a hundred or so pictures of famous (or notorious) people who have lost parents to ALS? What do these people have in common? Perhaps this would work for ALS awareness month. Depending on where you are in the world, that would be May (which features Mothers' Day) or June (which features Fathers' Day).
It would make an impression and drive home the fact that regardless of fame and fortune, ALS has a really bad outcome.
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