What Would It Take?

...to have the U.N. declare a World ALS Awareness Day?

The folks enraged about autism certainly got the job done. Can we learn from them?

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/03-11-2008/0004771801&EDATE=

http://www.worldautismawarenessday.org/site/c.egLMI2ODKpF/b.3917065/

http://www.autismspeaks.org/

We need for some marketing-savvy people who have lost loved ones to ALS to be as enraged as these parents and to expand our view of advocacy. We need to get the word out about ALS. We need to use the rage to then engage every world organization involved in health concerns to take ownership of a part of this global problem we call ALS or Lou Gehrig's Disease or motor neuron disease or motor neurone disease or Maladie de Charcot or ...

p.s. Notice they they even have General Motors involved with cause-based marketing... see the Chevrolet link at autismspeaks.org.